Archive for the "Donor Retention" Category
Can Your Retention Rate Be Too High?
Recently I worked with an organization with an 80% retention rate. Eighty percent of their donors who gave in 2010 also gave in 2011. This sounds good, right? It means that the organization is taking really good care of its donors. The thing about retention rates is that there is a sweet spot. If an organization’s retention rate is low, it has a problem. We all know about that one. Something in the cycle of stewardship and cultivation has broken down. It could be a… Read the rest…
- 02 February 2026
- Category: Donor Cultivation,Donor Retention,Evaluation,Individual Giving,Major Gifts Fundraising
- 0 Comment
- Written by: Leslie Allen