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September 8, 2020
The Election of our Lifetime and Fundraising
October 6, 2020

Oh, That Fundraising Moment!

Few things in fundraising compare to those times when a donor and a cause align perfectly and you’re there to help make it all happen.

A colleague of mine was thrilled last week after she conducted her first-ever six-figure ask. The donor said “yes,” which was wonderful. But it was so much more than that.

Making that gift was an opportunity for the donor to recognize a loved one and to leave a legacy for the children of his community. Giving for him felt good. Really good. Suffice it to say, there were tears all round.

These are the moments that remind us why we do this work.

No matter the size of gift, the joy of giving is not a platitude. It’s a real and wonderful thing. And the joy of asking is a close second.

As we find ourselves in fundraising season (right on the heels of a fairly dreadful pre-season) we need to make a concerted effort to reach out and engage with people. Written communication is a key part of our jobs, but it keeps us isolated and that’s not healthy right now.

Staying connected to our donors is not just good for the bottom line, it’s good for us — as professionals and as human beings.

So schedule time in your week to reach out to your donors. Pick up the phone or set up a Zoom meeting or, when feasible and if you’re comfortable, arrange a socially distant meeting in person.

You may just find yourself having a good cry or a good laugh with someone who enjoys giving as much as you enjoy asking.

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