Tag Archives: Donor Retention

The First Step to Donor Retention is Tracking It

Whether it’s counting calories or using a Fitbit, we all know that once you track something, behavior changes. So it seems to be with donor retention efforts. While many nonprofits are generally aware that increases in donor retention will improve …

Donor Retention Takes the Back Seat in Major Gifts

Donor retention is king in fundraising, right? It’s critical that we keep our donors interested in the cause so they can continue to support our organization’s work. It’s less expensive for the nonprofit and more rewarding for the donor. This …

Guest Blog: A Year-End Appeal Success Story

Boulder Valley Women’s Health Center stepped up their fundraising best practices in 2014 and the result was a 45% increase in year-end gifts over the prior year! Development Director Lindsay Christopher tells us how they did it: We use our …