Middle Donors Archives - Front Range Source

Finding Your Valuable Middle Donors: A Recipe for Success

If you’re fundraising from individuals, then you have middle donors. No matter what size your donor support base, there are donors who give larger gifts (“major” gifts) to your cause, there are some that give smaller, and a group that …

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3 Ways to Inspire Your Middle Donors in Your Year-end Campaign

You’ve probably got a plan to reach your major donors in your year-end fundraising, with personalized plans for each person that takes into account their interests and preferences. You also have a plan to reach the rest of your donors. …

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Inspiring Your Middle Donor with Major Thanks

The “middle donor” may not have a glamorous name, but there is plenty of opportunity to get excited about when you shine a light on the “middle” of your organization’s individual giving pyramid. These donors (typically in the range of …

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The Comeback: Paper Newsletters for Middle and Major Donors

For a while it felt like every organization wanted to get rid of its paper newsletter. They seemed expensive and rather pointless in the face of the new and shiny e-newsletter that could deliver up-to-the-minute news and fancy design for …

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Once a Major Donor Always a Major Donor?

We love to help nonprofits get major gift programs going. And one of the first things we tell people to do is to pick out of the donor base a manageable number of people that are prospects for major gifts …

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