Archive for the "Corporate Giving" Category

  • Selling vs. Asking: Are you ready for corporate sponsorship?

    Corporate philanthropy and corporate sponsorship. It all comes from the same place, so what’s the difference, right? The truth is there are big differences. It pays to understand them so that you can position yourself for maximum corporate investment without compromising your organization. The line between philanthropy and sponsorship has become increasingly blurry. Here’s a quick primer to help you navigate these murky waters:
    Philanthropy = a charitable gift to support the mission and programs… Read the rest