Archive for the "Internet Fundraising" Category
A Cautious Social Media Convert
I’m not an early adopter. I’m still very happy with my iPhone 3G and I won’t be lining up for a 3D television. So you can imagine that I’ve been slow on the uptake with social media. After all, I’m a major gifts person. I’m an advocate of ‘face-to-face’ fundraising. But recent developments in the middle east have got my attention. Twitter, Facebook and YouTube can now officially be called “revolutionary.”
I’m a convert in… Read the rest- 06 April 2026
- Category: Internet Fundraising,Trends in Fundraising,Uncategorized
- 0 Comment
- Written by: Ann Goldman
Use Your Website to Get the Word Out!
This week, we’re delighted to hear from Nikki Keyser of KGNU, host of the wonderful local radio show Dot Org. Every weekday, Nikki features the good work of nonprofits along the Front Range at 6:55 AM, right before Democracy Now on 88.5 FM and 1390 AM. As a communications expert, Nikki has some suggestions for making your website a more powerful way to connect with your donors and prospects:
An emotional connection is essential before… Read the rest- 09 February 2026
- Category: Internet Fundraising,Uncategorized
- 0 Comment
- Written by: Ann Goldman
Direct Mail Drives On-line Giving: A Study to Consider
Not too long ago, my attention was brought to this great study about direct mail and its impact on on-line giving. I’ve been thinking about it a lot lately as I sit with clients to map out their 2011 fundraising plans and I encourage you to think about it, too.
The study from Dunham + Company finds that “direct mail is a more important driver to on-line giving than on-line communications.” … Read the rest- 05 January 2026
- Category: Individual Giving,Internet Fundraising
- 1 Comment
- Written by: Leslie Allen
Asking Online: No Time Like the Present
The other day I was chatting with my good friend and fellow consultant Melissa Wyers, President of Breakthrough Strategies, about year-end fundraising on the web. Melissa is such a great resource! She has worked for years with an array of nationally known organizations, helping many of them to get their online fundraising program started. So, I asked her, “What kinds of things should smaller and mid-sized programs keep in mind when they are trying to… Read the rest
- 16 November 2025
- Category: Donor Cultivation,Individual Giving,Internet Fundraising,Year-End Fundraising
- 0 Comment
- Written by: Leslie Allen
Have you thought about your DFCR?
My what? Your DFCR — Donor Form Conversion Rate — on your website donation page.
Earlier this week I went to the Convio Summit and hung out with some of the most amazing fundraising geeks ever — and I mean this in the best possible way! (If you don’t know it, Convio is a software company that provides integrated data, advocacy, and e-marketing services to some of the largest non-profit direct marketing operations in the… Read the rest- 28 October 2025
- Category: Individual Giving,Internet Fundraising,Trends in Fundraising
- 1 Comment
- Written by: Leslie Allen