Posts Tagged "Dunham+Company"
Direct Mail Drives On-line Giving: A Study to Consider
Not too long ago, my attention was brought to this great study about direct mail and its impact on on-line giving. I’ve been thinking about it a lot lately as I sit with clients to map out their 2011 fundraising plans and I encourage you to think about it, too.
The study from Dunham + Company finds that “direct mail is a more important driver to on-line giving than on-line communications.” … Read the rest- 05 January 2026
- Category: Individual Giving,Internet Fundraising
- 1 Comment
- Written by: Leslie Allen