Posts Tagged "Donor Motivations"

  • A New Way of Thinking About Donor Motivations

    Not to confuse things, but maybe age and gender don’t matter at all when it comes to understanding how and why people give. The Money for Good Project recently completed a comprehensive study of 4,000 high net worth individuals and their reasons for giving. The report offers an entirely new framework for segmenting donors by behavior rather than demographics. This is in sharp contrast to how we have traditionally thought about targeting donor populations.
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