Getting Your Message Out: Trends in Communications

    Coinciding with last week’s post about direct mail and e-giving, Kivi Leroux Miller just released a 2011 Non-profit Communications Trend Report. If you’ve been debating how often you should send direct mail or e-mail or if you’ve been wondering about Facebook versus Twitter, you can see what 780 other organizations are doing in this short survey. Some highlights include:

    • 75% of nonprofits say they’ll email supporters at least monthly.
    • Facebook comes after only websites and email as important communications tools for nonprofits.
    • Facebook beats Twitter, 79% to 34% as important to nonprofit marketers.
    • Quarterly is the most popular frequency for nonprofits to send direct mail to the average supporter.
    • Texting and paid advertising will be the least important communications tools for non-profits in 2011

    Check it out and see if it adds to your organization’s conversation about communications and fundraising. You may make different decisions about the way you communicate with donors, supporters, and the curious public, but you definitely want to consider the questions asked in this survey in your planning for 2011!

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