Archive for the "marketing" Category
What’s in a Name? How One Nonprofit Breathed New Life Into Its Brand
Just last month, Special Transit announced a name change. This after more than 30 years of serving the community, recent success in a capital campaign, and a client base of more than 2,600 people. And the new corporate name is….Via Mobility Services. The brand name is Via. The tagline is Mobility for Life. So just call them Via. Why did they do it? How? What did they learn in the process? What should you know if your organization is considering a name change? To find… Read the rest…
- 22 March 2026
- Category: marketing,Nonprofit Management
- 1 Comment
- Written by: Ann Goldman